Brand Refresh

July 03, 2023

Some of you might have noticed that we’ve changed our logo. Our original logo was created by a student at Plymouth College of Art & Design in a competition we ran back in 2014. Since then a lot has changed. Not least a global pandemic which has reshaped people’s views on how and where they want to work and Brexit which has led to a significant shortage of candidates for jobs in the UK.

Given the scale of these changes and their impact on the world of work, we’ve reappraised our purpose and mission as a business and therefore our direction of travel. This focusses on defining the difference between not so much what we do, but on how we do it. There are thousands of recruitment agencies operating across the UK, but like in every industry there are the leaders and the followers. So it’s important for people to understand that we’re not just different from other agencies, but better too. 

Our USP is the longevity of our employer client relationship; our ability to create enduring win/win relationships. We’ve articulated this with the tag line ‘embedded recruiters’ and illustrated it through the use of concentric circles in our new logo. No revolution but a nuanced evolution reflecting the changing needs of working people and employers. 

A big thank you to Lesley Anderson of Hedgerow Marketing who has led the brand review and development process.